How to Market for Players in Your Bookie Business

by Earl Campbell | November 25, 2019 |

Getting players (customers) to start off with is sometimes a challenge for people who have set out to be in the bookie business. But it doesn't have to be. Start with the basics and go from there.  

And don't forget the absolute essentials, one of which is setting up an account with a dependable Pay Per Head provider.  

You can take the first step RIGHT HERE, as you use the quick sign-up form that begins the road toward being a successful bookie.  

We say that is the first step because Pay Per Head service is unquestionably the catalyst that enables you to focus all of your time on the critical task of adding to your customer base and thus growing your bookie business.  

Grow your bookie business by marketing the right players

That is because you don't have to worry about setting up an office with clerks to write business. You don't have to post the odds and change the numbers manually. You don't have to go through headaches as to whether players are exceeding limits. You don't have to worry about handling disputes. You don’t have to go through the endless hours and paperwork that comes with the territory. And so on and so on.  

When you are just starting out, there's nothing more helpful than a hands-free solution. Well, this is it.  

So where do you turn to get players? 

Well, like a lot of things, you may look to friends. Surely you have some who are interested in sports, and right now it's the best time ever, because the concept of wagering on sports has become so mainstream that it has permeated their consciousness. They're ready. And with a Pay Per Head service, You’re ready.  

It's no exaggeration to say that in our office, everybody has run into multiple people during any given season who ask them where they can “get down” on football or some other sport. Those are potential customers.  

The best way to begin is with a handful of players. You may have to familiarize them with the software, but that's a snap. 

Bookies Need Referrals 

What's next? Well, in the 2.0 world, there's a saying that often, the best marketing tool is customer service. Translated to your situation, that means you pay people in a timely and reliable fashion. That sets you up for referrals, because invariably, your friends have friends of their own, and many of those people are going to be interested in sports betting as well. And the nature of referral business just keeps going like that. It might surprise you that to a substantial degree, it is that way with the “super-agents” as well; when you have a reputation for reliability, it will not only serve to retain customers, but also bring you new ones, through word of mouth.  

Referrals give you an opportunity to gain some information on the customer's reliability as well. Remember, when you run a bookie business you are largely doing so on the basis of extending credit to players. They place wagers, and if they lose, they have to settle with you at the end of the week. You'll be able to know about their ability to pay and their general character if they came through a referral.  

Word of Mouth Helps Find Players

But let's go beyond that. Invariably you may want to expand, and in turn investigate other ways to get players. You can't advertise, obviously, but you are, in the course of a normal week, going to find yourself in a social or casual business setting, whether it's at a sports bar, a club, a workplace, a conference, or any number of other situations. Conversations could move in such a direction that you might be able to decipher whether you've encountered a potential customer.  

If your goal is to start small and move toward a large clientele, perhaps a hundred players or more, you can do it, but you have to do so aggressively but carefully, with persistence and patience, always with the understanding that the best thing you can do is to provide great service through seamless transactions and timely payouts.  

And it all starts when you have Pay Per Head service, with the right people.

If you are new to the Pay Per Head industry or currently on board with a service who is not completely focused on growing your player base, be sure to get a complete walk through of the PerHead Platform.  Spooky Express proudly endorses PerHead, you can sign-up in seconds by filling out the form on this page!  

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